Trade show Coiltech Deutschland 2021 > Exhibit > The impact of the second wave on the preparation

QUiCKFairs® Coiltech Deutschland 2021

Ulm, March, 17/18, 2021

The preparation for Ulm in view of the current situation

We published this page on November 10, 2020, and update it on the base of the developments. The latest revision took place on November 17th. We are working on the update of this page on the base of the decisions that the German federal government took together with the Prime Ministers of the Länder on November 25th.

On November 3rd, Germany introduced restrictive measures for an initial period of 4 weeks to face the recent rise of new covid-19 infections. Many other countries have adopted similar rules. 

How does this situation affect the preparation of Coiltech?

The situation in November is different from that in February

It didn’t take long after the news of the first cases in Germany and Europe, that companies started to prohibit their employees from any kind of business travel.

Also, in the many phone-calls that we had with visitors and exhibitors in those weeks, we felt a widespread unease about moving around to meet people. Based on this, we decided to postpone the event because it was foreseeable that few would visit the exhibition and we did so even before the authorities prohibited the organisation of fairs and conferences. 

Now, the circumstances are different.

After the successful realisation of Coiltech in Pordenone, we called most exhibitors and a large number of visitors. The vast majority told us that they are eager to meet their business partners again - at Coiltech. It seems that most of us have found their balance between being careful and seeking opportunities.

In February, the number one priority of governments was to contain the spread of the virus at all costs. Now, governments aim to find the right balance between containment, keeping the economy alive and enabling social life. In addition, measures have moved from national solutions to coordinated approaches, including maintaining the borders open.

In addition, the possibility for the economic players to plan again has moved into the focus of political decision-makers. To this regard, Chancellor Merkel stated in the press conference after the meeting on November 16th with the Prime Ministers of the Länder: "In the meeting on November 25, we don't just want to decide how things will continue after November 30, but also give an outlook until the beginning of the new year and the time of the winter months as a whole so that there will be a bit of predictability in the situation - as far as possible. We strive for foreseeability, of course, it is not completely possible, but we want to give a piece of certainty as far as possible... "

The measures taken by the authorities - our assessment of possible scenarios and their effects

The aim of the current regulations in Germany is to restore the traceability of infection chains so that an economic and social life as normal as possible can be resumed as quickly as possible. The aims of the governments in other countries are more or less identical.

The German government took its decisions based on a recommendation of the Leopoldina - Nationale Akademie der Wissenschaften, to introduce, starting from November 3rd, effective measures to reduce contacts by about 75%:

"The earlier this consistent reduction of contacts without protective measures is put in place, the shorter it can last, and the less psychological, social and economic collateral damage would be caused. With a drastic reduction of the contacts of every single one without protective measures to one fourth, it is possible to contain the pandemic (...) The aim must be to reduce the number of cases to such an extent that the health authorities can fully conduct contact follow-up again. As soon as this is possible, the restrictions can be cautiously relaxed without the immediate threat of another wave of pandemics."

(Link to the origial document (in German):

The Chancellor and the Prime Ministers have agreed to review the effectiveness of these measures every two weeks (link to the video of the announcement at the press conference on October 28, 2020). The first evaluation took place on November, 16th. At the following press conference, Chancellor Merkel, Berlin Mayor Müller and Prime Minister of Bavaria Söder indicated that even more far-reaching measures can be expected at the meeting on November 25th. The measures taken so far have only led to a flattening of new infections, not to a sustainable reduction.


From today's perspective there are some/several possible scenarios:

Whatever scenario, from today’s point of view, it is impossible to predict which will be the measures to respect March.

Why we believe it is reasonable to continue with the preparation of Coiltech

1. The results of the phone conversations with the customers

From the feedback from exhibitors and visitors, we can see that they are counting on Coiltech Ulm to take place. (see also above: “The situation in November is different from that in February”)

2. Governments take the measures with the objective to get back to normal business life as soon and as extensively as possible

Even if Merkel and Söder emphasized at the press conference on November 16 (see above) that it is currently impossible to create planning security: the governments have taken the current measures with the aim of returning to normal business life as quickly and comprehensively as possible to be able to (see also the “Joint Declaration” of the Leopoldina, see above)

3. Visiting a B2B trade show is objectively safer than attending a gathering in a private context. 

People tend to apply security measures with more discipline and willingness when they move in a professional context than when they are among friends and family.

A study of the University of Erfurt, published in the COSMO, revealed that in situations with more than 10 persons 

This means that the risk of contagion at a B2B trade fair as Coiltech is comparatively low.

5. The launching edition of Coiltech Deutschland aims mainly to attract visitors from the “DACH” countries. 

We chose Ulm as the location because it is conveniently reachable by car by a considerable number of key visitors on a day trip. 

This also means that the show will not suffer from the lack of intercontinental and international air travel offers caused by the pandemic. In the first 9 months of 2020, the number of intercontinental passengers travelling from and to Germany dropped by over 70 per cent (source: Statistisches Bundesamt - German Federal Statistical Office -see table).

As a consequence, airlines all over the world have grounded a large portion of their fleets and it can not be expected that the offer for air travel will pick up soon. Lufthansa, for example, has announced to permanently downsize their fleet. However, it is not foreseeable that this will have an impact on the visitor numbers for Coiltech Deutschland 2021.

6. Coiltech is a focused B2B exhibition that does not push the municipal infrastructure to its limits. 

In large cities, public transport is the smartest way to get to an exhibition. If the participants at a large trade fair are added to the everyday commuters in buses and subways, it is practically impossible to comply with the distance rules currently in force. Even though Coiltech Deutschland promises to become the most important meeting place for the industry, these problems will not arise in Ulm, as the majority of visitors will be travelling by car. 

On the exhibition grounds themselves, we do not expect any problems in complying with the relevant recommendations and rules. We will also be able to comply with the regulations regarding the permitted number of participants without having to limit admission.    

(The Corona Ordinance for Trade Fairs of the State of Baden Württemberg provides for a surface area of 7 m² per visitor. We expect this regulation to apply again after the current measures have expired. The halls booked for Coiltech cover a total of 11,830 m²; this means that no more than 1690 visitors may be at the venue at any one time. It is not likely that this threshold will be exceeded.)   

7. At this moment, nobody can predict the situation in March with absolute certainty.

Therefore, it would be premature to decide about a postponement or even a cancellation. Coiltech ist eine fokussierte B2B-Messe, die die kommunale Infrastruktur nicht an ihre Belastungsgrenze bringt.

Alternative date

While we want to hold Coiltech Deutschland 2021 at the scheduled time, we have to be prepared for circumstances beyond our control that might make it impossible or not reasonable to stick to the date.  

Even though we are confident that the measures taken will be successful in stemming the covid tide so that life can normalize in a few months, we want to be prepared, have a contingency plan and communicate it proactively.  

Therefore, we have already secured an alternative date at Ulm Messe: April 21/22, 2021.  

The criteria we applied in choosing this date are:

What would be the trigger to activate the back-up date? 

Expected number of visitors:
Our visitor support team is in constant contact with registered and potential visitors. We currently have the impression that the majority of our interlocutors intends to participate in Coiltech Deutschland in March. Should we notice a major change in this mood, we would consider this as a strong argument to postpone the fair.

Development of the statistical evidence:
As probably everyone else, we are closely monitoring the development (see chart). On the basis of publicly available data, we will evaluate the dynamics both from the statistical point of view and from their impact on policymaking and public opinion. 

Government decisions/permissions:
The last months have shown how important B2B trade shows are as an instrument for the business development of companies and for the growth of entire industries; therefore, governments authorised the realisation of B2B trade fairs after the first lockdown rather quickly, as they involve a manageable number of participants; we expect this to be renewed after the current partial lockdown. The resolution of the federal states and the federal government of November 25 could provide the first indication (see above).

We will make the decision on the possible postponement to the alternative date if one or more of the above conditions are met.